The key to the success of your auction depends upon properly marketing the property. With our fourth generation of family stepping into the business you don’t make it this long without doing things right. With the shift in marketing moving from print to social media and direct mail strategic marketing is the solution.
Our proven strategies include:
Newspapers & Trade Publications
For certain auctions eye-catching display advertisements are submitted in national, regional, and local newspapers, as well as specialty and ethnic publications. For trophy auctions, professionally designed display ads are submitted to target audience via journals, trade publications and papers.
Direct mail is still an integral part of auction marketing. With 3 generations of combined experience, we have generated quite a mailing list!
Signs Work! We place large banners and signs on your property as well as informational and directional signs on other local roads when permitted.
Age of Digital Marketing
When Doug Marshall’s grandfather, Ira Nelson, started our Talbot County auction facility in 1952, auction advertising was much easier. A poster on the front of our facility and the “rolodex” was all you needed. Digital advertising and email marketing systems are the future and we invest heavily in the most modern practices.